History and heritage of the sweatshirt: between performance and authenticity
Born on American college campuses in the 1920s, the sweatshirt first replaced the wool sweaters worn by athletes. Lightweight, breathable, and comfortable, it quickly became an essential piece in workers’ wardrobes. Laborers, mechanics, and railroad workers adopted it for its durability and freedom of movement. Gradually, the sweatshirt evolved beyond its utilitarian role to become a universal garment—simple, practical, and built to last.
After World War II, the sweatshirt became a staple of popular culture. Worn both in workshops and on university benches, it symbolized authenticity and comfort. This garment, bridging effort and relaxation, became a true everyday icon—combining athletic heritage with textile craftsmanship.
The sweatshirt according to Bleu de Chauffe
At Bleu de Chauffe, we are deeply attached to this dual heritage: that of work and everyday life. For us, the sweatshirt has never been just a leisure garment. Originally born in workshops and on construction sites, it was designed for effort and durability. Over time, it transcended its origins to become universal. That’s the story that inspires us.
An eco-friendly fabric: organic cotton
The result of a collaboration with the Malterre knitting mill, our men’s organic cotton sweatshirt combines comfort and durability. Knitted in the Somme region, it is composed of 99% organic cotton and 1% elastane. This blend ensures softness, strength, and freedom of movement. Organic cotton—grown without pesticides or chemical fertilizers—helps reduce environmental impact and preserve soil quality.
The result: an eco-friendly sweatshirt that is dense, flexible, and pleasant to wear day after day.
A French-made sweatshirt, from yarn to cut
Every Bleu de Chauffe sweatshirt is made in our workshop in Saint-Georges-de-Luzençon, Aveyron. The combination of traditional craftsmanship and modern tools ensures perfect precision. Digital cutting optimizes fabric use and minimizes waste. Each sweatshirt is then assembled, inspected, and hand-signed.
This local production guarantees a durable garment, true to the French textile tradition.
The BLEU DE CHAUFFE sweatshirt: demanding and durable finishes
The collar, cuffs, and waistband of the men’s sweatshirt are reinforced with a wide ribbed hem knitted from the same thread. This detail ensures support and comfort without losing shape. The minimalist yet robust finishes reflect our commitment to quality: an eco-friendly sweatshirt designed to stand the test of time—wash after wash—without losing its shape or appeal.
Color & style of the RAW50 sweatshirt
The RAW50 men’s sweatshirt comes in a deep Navy Blue—an emblematic Bleu de Chauffe hue. This timeless color highlights the texture of the knit and suits every season. At the bottom of the garment, the “Saint-Georges-de-Luzençon” label proudly marks its French origin. The contrasting seams reveal the structure of the garment—a deliberate nod to traditional workwear. Our men’s sweatshirt made in France is a simple, authentic piece—designed to last.
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